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Polyurea Marketing

Proven in concrete coatings. Expanding into select U.S. markets.

The growth system built for concrete coating contractors.

Engineered forPolyureaPolyurea, Polyaspartic, Epoxy, Garage Floors, Commercial Coatings

Polyurea Marketing builds and manages customer-acquisition systems specifically for concrete coating companies: conversion-focused websites, Google Ads, Meta Ads, SEO, AEO, GEO, tracking, analytics and landing-page optimization in one managed system.

You install floors. We build and manage the system that helps create estimate opportunities.

Tired of hearing the same thing from every marketing company?

Don't chance it. Just text me at 715-409-6466 and let me know who you are.

Otherwise, like you, I'm probably not answering a random number either.

– Logen Doiel, Founder
5.0Rated on GoogleReviews(opens Google reviews in a new tab)
“Logen, your system is worth its weight in gold, I’ll tell anyone that.”
Josh OstrowskiArmorShield Concrete Coatings

Proven in concrete coatings

This wasn't built from a generic agency playbook.

Our concrete-coating growth system was developed through real campaign experience inside the industry. Marketing a coatings company is different from marketing a general contractor.

The national rollout isn't about figuring out whether the system works. It's about bringing an established approach into additional markets.

Polyurea Marketing is a specialized concrete-coating marketing operation, built and run with the systems and team behind Tech Turtle Websites & Marketing.

What we market

Coatings only
  • Polyurea floor coatings
  • Polyaspartic coatings
  • Epoxy floors
  • Garage floor coatings
  • Commercial floor coatings
  • Concrete resurfacing
  • Basement coatings
  • Patio coatings

Built from real concrete-coating campaign experience

Real concrete-coating experience.

Before opening Polyurea Marketing territories nationally, we were already working directly inside the concrete-coating industry. Our work with ArmorShield Concrete Coatings shaped the systems, tracking, advertising strategy, website structure, reputation strategy and conversion process behind Polyurea Marketing.

ArmorShield Concrete Coatings logo

Real client • Real company • Real market

Real ArmorShield case study

ArmorShield Concrete Coatings

  • Veteran-owned
  • One-day installations
  • Lifetime transferable warranty
  • Concrete coating contractor
The ArmorShield Concrete Coatings website shown on a desktop monitor and a phone, with the headline “Transform your garage in just one day.”
The ArmorShield Concrete Coatings website, built and managed by Polyurea Marketing.

Meta / Facebook

June 1 – September 1, 2026

60

Verified Meta leads

Approx.

$20.16

Approx. Meta CPL

Google Ads

July 18 – September 27, 2026

75.4K

Google Ads impressions

65.97

Recorded Google Ads conversions

Google Search campaign

July 18 – September 27, 2026

443

Clicks from Google search

$7.47

Average cost per click

Google reviews

September 2026

100+

Five-star Google reviews

5.0

Google rating

Meta and Google performance are reported independently because each advertising platform uses its own attribution methodology.

Don't take our word for it.

ArmorShield Concrete Coatings is a real operating company. Visit its website, research its reputation and judge the work for yourself.

Results shown reflect ArmorShield Concrete Coatings during the stated reporting periods. Individual results vary based on market, competition, budget, offer, seasonality, sales process, follow-up, service quality and other factors. Polyurea Marketing does not guarantee specific lead volume, revenue, rankings, cost per lead or advertising results.

Individual results vary. Past performance does not guarantee future performance. Advertising budget, competition, capacity, sales process, market conditions and execution all affect outcomes.

Google ReviewsTech Turtle Websites & Marketing
5.0Rated on Google
Read our Google reviews(opens in a new tab)

Featured Google review

“My wife an i initially created our own webpage for our business T&A Contracting and over the years we realized it was missing something. Ironically I met Mr.Logan while bidding a job and he introduced himself and explained the kind of work he does and what he could offer. Not 48hrs later he delivered a very detailed webpage and we were absolutely thrilled. Any marketing or design that we consider Tech Turtle will be our first stop! Thank you Logan, we appreciate the effort you put into our project.”
Tommy CekoshT&A Contracting · Google review of Tech Turtle

Real floors. No stock photos.

This is what your marketing should be selling.

Actual flake-system coatings from real jobs: garages, porches, patios, basements, a steel building, a kennel, a commercial kitchen and a gaming room. Homeowners buy the finished floor, so your website and ads should show real work like this instead of generic stock imagery.

Before and after

  • Garage floor before coating: bare concrete with dark oil and water stains in front of brown storage cabinetsBefore
    The same garage after coating: an even gray, white and black flake floor in front of the brown storage cabinetsAfter
    GarageStained concrete to gray flake
  • Garage floor before coating: worn, dirty concrete with peeling green paint near the open bay doorBefore
    The same garage after coating: a glossy gray flake floor reflecting light from the bay door windowsAfter
    GaragePeeling paint to high-gloss flake
  • Basement utility room mid-job: rust and water stains around the floor drain, with a gray base coat partly applied near the doorwayBefore
    The same utility room finished: gray, white and black flake floor around the furnace, water heater and floor drainAfter
    Utility roomRust-stained concrete to full flake
  • Finished basement room before coating: plain gray concrete floor around a wood-clad support postBefore
    The same basement room after coating: glossy gray flake floor with white, black and blue chips around the wood-clad postAfter
    BasementBare concrete to high-gloss flake
  • Basement bathroom before coating: worn, stained white floor with dark marks in front of the toiletBefore
    The same bathroom after coating: seamless gray, white and black flake floor up to the toilet platformAfter
    BathroomStained, worn floor to seamless flake
  • Crew member sweeping the flake floor in a cabin great room with a log loft railing, seen through the open front doorDuring
    The same cabin great room finished: tan flake floor beneath pine wainscoting and the log loft railingAfter
    Cabin great roomTan flake, installed to finish
  • Garage before coating: bare concrete with oil stains, tire tracks, white salt residue and rust spots in front of the house door stepBefore
    The same garage after coating: gray, white and black flake floor with the entry step coated to matchAfter
    GarageOil-stained concrete to full flake, step included
  • Garage before coating: bare concrete with water marks and stains, tan walls, and an uncoated step at the house doorBefore
    The same garage after coating: gray flake floor across the full slab with the door step coated to matchAfter
    Two-car garageStained concrete to gray flake, step included
  • Backyard patio with a gray flake coating across the slab, walkway and entry steps, framed by lit stone retaining walls and river rock
    PatioGray flake, steps included
  • Low-angle view of a glossy gray, black and white flake floor across a large steel-frame commercial building
    CommercialSteel building, gray flake
  • Covered front porch with a light gray flake coating on the slab and entry step, wicker chairs against blue siding
    PorchLight gray flake, step included
  • Dog kennel facility with a glossy gray flake floor running the length of a row of wire kennel runs, with a floor drain
    CommercialKennel, high-gloss flake
  • Outdoor patio with a tan flake coating, white vinyl railing between stone-veneer pillars, above a stone border
    PatioTan flake
  • Garage with a gray flake-coated floor beneath gray storage cabinets, a workbench desk and a black rolling tool chest
    GarageGray flake
  • Commercial kitchen with a tan flake floor beneath stainless steel ovens and prep equipment on casters
    CommercialKitchen, tan flake
  • Front porch with a light gray flake coating, flower barrels and a lamp post
    PorchLight gray flake
  • Commercial gaming room with a gray flake-coated floor beneath gaming PCs, racing-style chairs and round wooden tables, black walls with blue LED trim
    CommercialGaming room, gray flake

The problem

You don't need another marketing company. You need the whole system to work.

Typical fragmented setup

  • Website company
  • +SEO company
  • +Google Ads freelancer
  • +CRM
  • +Call tracker
  • +Review software
  • +Someone answering leads
  • Nobody knowing what actually worked

Polyurea Marketing

One connected contractor growth system.

  1. 01Traffic
  2. 02Landing page
  3. 03Lead
  4. 04Lead Catcher
  5. 05Follow-up
  6. 06Estimate
  7. 07Job
  8. 08Review
  9. 09More trust
  10. 10More leads

More reviews build more trust, which lifts conversion on the next click. That loop is the whole point.

You're not buying a website

You're building the infrastructure your growth runs through.

Before traffic turns into estimates, the underlying system needs to work. That's what the Growth System Build creates.

  • where traffic lands
  • what visitors see
  • how they contact you
  • how calls and forms are measured
  • how campaigns are structured
  • how lead quality is evaluated
  • how pages are improved
  • how your search presence develops
  • Website & landing infrastructure

    Conversion-focused pages built around concrete-coating services, service areas and estimate generation.

  • Google Ads infrastructure

    Search campaigns structured around high-intent concrete-coating searches inside your approved service area.

  • Meta advertising infrastructure

    Campaign architecture for demand creation, retargeting and creative testing.

  • Measurement

    Analytics and conversion tracking configured around the actions that actually matter.

  • Search foundation

    Technical SEO, local SEO, AEO, GEO, structured data and content architecture.

  • Conversion system

    Traffic, messaging, calls to action, lead forms and analytics connected into something that can keep improving.

Build the foundation correctly. Then improve it continuously.

Proprietary operating system

The part
we don't
publish.

Polyurea Marketing has developed proprietary knowledge from operating inside the concrete coating marketing space. We deploy it for our partners.

We do not publish the playbook for competitors to copy.

Internal index · PM-OS

Restricted view

  1. Module 01Keyword architectureProtected methodology
  2. Module 02Negative keyword strategyInternal
  3. Module 03Campaign structureProprietary
  4. Module 04Search-query methodologyProtected
  5. Module 05Market analysisInternal intelligence
  6. Module 06Conversion methodologyProprietary
  7. Module 07Optimization processInternal
  8. Module 08Campaign dataConfidential
  9. Module 09Lead intelligenceProtected
  10. Module 10Internal operating systemsProprietary

Deployed for partners

Methodology details are not published.

After launch

The system doesn't stop at launch.

The $1,500/month management program keeps the system actively managed, tested and improved.

  1. Step 1

    Generate demand

    • Google Ads
    • Meta advertising
    • Search
    • Local visibility
  2. Step 2

    Convert attention

    • Landing pages
    • Calls
    • Forms
    • Offers
  3. Step 3

    Measure

    • Analytics
    • Conversion tracking
    • Lead quality
    • Campaign data
  4. Step 4

    Improve

    • Keywords
    • Ads
    • Creative
    • Landing pages
    • Targeting
    • Offers
  5. Step 5

    Repeat

    • Every month the system is managed, tested and improved again.

One contractor. One approved territory.

Choose how you launch.

One complete managed concrete-coating growth system. Same foundation, same management, whichever way you start.

Winter Preparation Promotion

4 promotional spots remaining

$1,995 to build the system. First 30 days of management included.

Available to the next 4 qualifying concrete-coating companies. It's the complete standard foundation, not a stripped-down version.

Regular price $3,500$1,995

Build + first 30 days management

Regular price $1,500/mo$995/mo

Month 2 onward · locked 12 months

12-month price lock. No 12-month contract.

Your promotional management rate is protected for 12 months, but your service remains month-to-month. We want clients to stay because the system is valuable, not because a contract prevents them from leaving.

  • $1,995 complete Growth System Build
  • First 30 days of management included
  • Then $995/month
  • Rate locked for 12 months of continuous active management
  • No long-term contract — month-to-month

$1,995 is paid to Polyurea Marketing. Google Ads spend (minimum $1,000/month) is paid directly to Google and is separate. Promotional pricing is locked for the first 12 months of continuous active management; after that period, standard management pricing applies. If you cancel and later return, the promotional rate is not automatically preserved.

Standard pricing

Concrete Coating Growth System

$3,500

One-time Growth System Build

$1,500/mo

Growth Management · month-to-month

Applies when the promotion is no longer available or a promotional period has ended. Google Ads spend (minimum $1,000/month) is paid directly to Google.

Build My Growth System

No long-term contract. Available in qualifying open territories.

First 12 months of Polyurea Marketing fees

Standard$3,500 + 12 × $1,500
$21,500
Winter Preparation Promotion$1,995 + 11 × $995
$12,940
Difference
$8,560

Assumes 12 continuous months of service, Google Ads spend at or below $5,000/month, and no additional services. Advertising spend is separate.

Google Ads spend over $5,000/mo

Management becomes $1,000/month + 10% of total monthly Google Ads spend. This replaces both the $995 promotional and $1,500 standard flat rates. Example: $8,000 spend = $1,000 + $800 = $1,800/month.

Every launch includes

  • Website and landing infrastructure
  • Market research
  • Competitor research
  • Google Ads architecture
  • Meta Ads architecture
  • Conversion tracking
  • Lead form tracking
  • Analytics configuration
  • Search Console-ready structure
  • SEO foundation
  • Local SEO
  • AEO
  • GEO / AI-search optimization
  • Structured data
  • Conversion optimization
  • Campaign management
  • Landing-page improvements
  • Creative testing
  • Lead-quality analysis
  • Website updates
  • Google Business Profile strategy where applicable
  • Reporting
  • Ongoing optimization
  • Direct strategy communication

You sell and install the jobs. We manage the digital growth system.

Built & managed by Tech Turtle Websites & Marketing

Know who you're hiring.

Polyurea Marketing is backed by the team behind Tech Turtle Websites & Marketing in Wausau, Wisconsin.

Research Tech Turtle (opens in a new tab)

We encourage you to research us before you hire us.

Protected markets

One approved contractor per protected market.

We aren't trying to sign every coating company in America. The model works better when we're aligned with one strong operator inside an approved territory.

For qualifying active clients, we provide protected local-market status: one primary concrete-coating client per approved protected territory. We don't automatically grant statewide exclusivity.

Check My Territory

Boundaries are set before launch, based on

  • Population
  • Service radius
  • Market density
  • Competition
  • Advertising economics
  • Surrounding metropolitan areas

Protected market boundaries are defined in writing before we start.

Fit

Who we work best with.

Polyurea Marketing is designed for established concrete-coating operators who already deliver excellent work and want a stronger acquisition system.

If the economics aren't right yet, we'll tell you.

The right partner

7 qualifiers
  • Perform professional concrete-coating installations
  • Have capacity for additional estimates
  • Have a clearly defined service area
  • Answer calls and leads consistently
  • Care about reputation and customer experience
  • Can consistently fund advertising
  • Want measurable marketing rather than random posting
Logen Doiel, founder of Polyurea Marketing and Tech Turtle Websites & Marketing
Logen DoielFounder, Polyurea Marketing & Tech Turtle Websites & Marketing

Meet the founder

You're not hiring a faceless agency.

I built Polyurea Marketing because I saw how much money contractors were spending on marketing without clear tracking, clear accountability or systems built specifically for their industry.

Our goal is simple: build a system that helps contractors generate better opportunities, understand where their leads come from and keep improving over time.

Want to talk directly?

Text Logen before you ever book a call. You'll talk with a real person.

Text a quick message with your business name, your market and your biggest marketing frustration.

Management transparency

See exactly what you're paying us to manage.

No vague retainer. Here is the work behind the monthly fee.
  1. Step 1

    Build

    • Website
    • Tracking
    • Ad accounts
    • Lead forms
    • Reporting
    • Review systems
  2. Step 2

    Launch

    • Campaign setup
    • Offer positioning
    • Audience strategy
    • Landing-page testing
  3. Step 3

    Manage

    • Budget monitoring
    • Search-term cleanup
    • Creative testing
    • Lead-quality review
    • Conversion tracking
  4. Step 4

    Report

    • Ad spend
    • Leads
    • Cost per lead
    • Campaign changes
    • Recommendations

What a report covers

Each report shows spend, leads, cost per lead, what changed in the campaigns and what we recommend next, from the platforms themselves.

Sample monthly client reportFull report · print or save as PDF
  • Ad spend
  • Valid leads
  • Cost per lead
  • Jobs won
  • Work completed
  • Next-month plan
Built from a demo account with made-up numbers. It shows the format, not a client result.

Total transparency

Don't wait until the end of the month to find out what your marketing did.

Polyurea Marketing clients get a private dashboard showing advertising, valid leads, estimate activity, sales outcomes, organic growth, reviews and the work we're completing.

You can see what's happening without digging through five different marketing platforms.

See Sample Report

Your Coating Company

Demo data
  • Ad spend$4,860
  • Valid leads84
  • Estimates scheduled39
  • Jobs won14

Fictional sample account. No real client information is shown.

Ownership

Your website is yours.

If we build it, you keep it.

You own your completed website and client-facing digital assets, subject to applicable third-party platform and software licenses. We do not hold your website hostage if you stop marketing with us.

Polyurea Marketing retains ownership of its proprietary campaign systems, methodologies, internal operating systems, campaign intelligence, proprietary data structures and internal campaign data. We never claim ownership of your trademarks, customer lists or content you supply.

Hosting and maintenance pricing
SituationPrice
Active marketing clientIncluded
After marketing ends$50/mo
Optional maintenance$150/mo

After marketing ends, hosting keeps the site live only. Maintenance: includes an agreed number of routine website changes and updates.

Month-to-month

No long-term marketing contract.

Marketing management is month-to-month. We believe the relationship should continue because the system is valuable, not because a contract traps you.

Ownership

Your accounts stay yours.

Ad spend is paid directly to the platforms. Your accounts are created in, or connected to, your business. You keep your ad history, data and access.

The exact ownership terms, including domains and hosting, are written into your agreement before we start.

  • Google Ads account

    Created in, or connected to, your business. Your billing, your history.

  • Meta ad account

    Your Business Manager and ad account. We work inside it with access you grant.

  • Google Business Profile

    Your profile and your reviews stay with your business.

  • Analytics & conversion data

    GA4 and conversion tracking live in accounts connected to your business.

  • Your website

    You own the completed website, as set out in our written terms.

  • Leads & customer data

    Every lead is your customer data, not ours.

Included with growth management

Leads are only valuable when someone follows up.

The Polyurea Marketing Lead Catcher tracks each lead from first contact to outcome, so you can see which marketing actually turns into estimates and jobs.

  • Every call and form in one place
  • Lead source and campaign attached
  • Simple status pipeline
  • See which campaigns produce estimates and jobs
  • Nothing slips through the cracks
View Client Dashboard
Lead CatcherInteractive demo · sample data
New · 1Contacted · 1Estimate Scheduled · 1Quote Sent · 1Won · 0Lost · 0Not a Fit · 0
  • Sample Lead AGarage floor coating · Google Ads · Call
  • Sample Lead BBasement coating · Organic search · Form
  • Sample Lead CCommercial floor · Business Profile · Call
  • Sample Lead DPatio coating · Google Ads · Form
Change a status to see how lead outcomes roll up. Sample names only, no real customer data.

Reputation

Reviews compound. Responses show who you are.

Homeowners read your reviews and how you respond to them before they ever call.

Included

Google review responses

Professional responses to your Google reviews are included with active growth management, keeping your profile active and showing future customers how you treat people.

Optional add-on

Automated review requests

Automatically asks customers for an honest review after a completed job. Every customer is asked the same way, with no incentives and no filtering of unhappy customers.

Quoted on your strategy call

Transparency

Who's behind Polyurea Marketing?

Polyurea Marketing is a specialized concrete-coating marketing service built by the team behind Tech Turtle Websites & Marketing.

Tech Turtle Websites & Marketing is a Wausau, Wisconsin marketing company that builds websites, manages advertising campaigns, supports lead generation and helps businesses improve their online visibility.

Tech Turtle Websites & Marketing logo

Polyurea Marketing takes that experience and applies it to one industry: concrete coatings. The goal is not to be another generic agency. It is a system built around how coating companies generate leads, earn trust, close jobs and grow.

Research us.

We encourage every contractor to verify who they are hiring before sending money to a marketing company.

Client video

Hear it from the owner.

Josh Ostrowski

Owner, ArmorShield Concrete Coatings

Josh shares his firsthand experience working with our team, what changed in ArmorShield's marketing system, and how the relationship has evolved.

armorshieldwi.com (opens in a new tab)

ArmorShield's results are specific to its market, budget, sales process, reputation, capacity and competitive environment. Past performance does not guarantee future results.

Compare

Why contractors trust Polyurea Marketing.

Many agencies compared with Polyurea Marketing
Many agenciesPolyurea Marketing
Hidden behind a generic brandReal founder and real parent company
Vague case studiesVerifiable client case study
Screenshots with no contextReal campaign data with source and date
Unclear pricingPublished pricing
Locked accountsClient-controlled accounts
Generic marketingBuilt for concrete coatings
Serving competitorsProtected territories
Hard to reachDirect founder access

“Many agencies” describes common patterns, not any specific company.

Questions

Straight answers.

All questions
  • How do concrete coating companies get more leads?

    Concrete coating companies get more leads by combining channels that capture existing demand (Google Search Ads, Google Business Profile, organic SEO) with channels that create it (Meta before-and-after ads), then converting that traffic with a fast, proof-heavy website and following up quickly. More leads usually come from fixing conversion and follow-up before buying more traffic.

    Full answer
  • How much should a concrete coating company spend on marketing?

    Spend what your install capacity and average job value can profitably absorb, not a percentage copied from another industry. Work backward: how many extra jobs can you install per month, what is a job worth, and what share of leads do you close? That tells you what a lead can cost and how much budget it takes to fill the calendar.

    Full answer
  • What is a good cost per lead for a concrete coating company?

    A good cost per lead is one your close rate and job value can profitably support. Lead costs vary widely by market, season, platform and targeting, so any universal number is a guess. One real reference point: ArmorShield Concrete Coatings averaged roughly $20 per verified Meta lead from June 1 to September 1, 2026. That is one client, not an average.

    Full answer
  • What is the best marketing strategy for a concrete coating business?

    The best strategy is a connected system rather than a single channel: a conversion-focused website, Google Search Ads for people already looking, a strong Google Business Profile and review engine, organic content that compounds, Meta ads for visual demand creation, and lead tracking tied to real jobs. Each part makes the others cheaper and more effective.

    Full answer
  • Should a concrete coating company hire a specialized marketing agency?

    Often yes. A specialist already knows how coating customers search, which materials they confuse, what objections come up and which leads turn into jobs, so less of your budget pays for the agency learning your industry. Whoever you hire, ask for real results from coating companies, clear pricing, contract terms and who owns the website.

    Full answer
  • How much does concrete coating marketing cost?

    Concrete coating marketing has three costs: the foundation (website, tracking, Business Profile), ongoing management, and the ad spend paid to Google or Meta. Many agencies bundle or hide these. At Polyurea Marketing the foundation is $3,500 one time, management is $1,500/month for ad spend up to $5,000, and Google ad spend starts at $1,000/month.

    Full answer

Real company • Real clients • Real results

  • Wisconsin-Based Team
  • Public Business Profiles
  • Direct Founder Access
  • Verifiable Case Studies
  • Transparent Pricing
  • Client-Controlled Accounts
  • Protected Territories
  • Real Campaign Data

See if we're the right fit.

Before you commit to anything, research our company, review our case study and talk directly with our team.

If we are not the right fit, we will tell you.

View Client Dashboard
Text LogenCheck My Territory